Are you thinking about adding speaking to your marketing mix to help increase the visibility of your business and the credibility of your expertise? It is truly a great way to do both. Here are some tips on gaining some momentum and increasing the demand for you and your topics.
Learn How to Speak
Here are four things you can do to increase your speaking skills.
- If you have never spoken in front of a crowd before, don’t let that stop you. Get some practice and start NOW! Ask colleagues, your networking group, family, peers, etc. if they would attend one of your talks or allow you to practice in front of them.
- Set up a teleconference call and simply start with an audio event. Even if no one attends you can record the call and evaluate what you liked and disliked about your own performance.
- Watch your favourite speaker and analyze what they are doing. You can even invest in events with great speakers. Pay to see them speak and take lots of notes.
- Learn from the best. Attend training programs on speaking. Join a speaking association like CAPS or Toastmasters, or mentor under an expert like Lisa Sasevich. There are many different styles of speaking and many different types of experts so find the one that can teach you to be your best.
Let everyone know you are a speaker and ask them to connect you with people that are looking for people to speak for free. It is a great way to gain confidence and to get your name known as someone that is a valuable asset to their venue. Often the easiest venues to start on are audio or radio shows. There are hundreds, if not thousands of people out there on the Internet creating content, holding interviews, and highlighting people and they need content.
Other physical locations are on other people’s stages, at their events, or for your own event.
I started by asking people if I could offer some additional help to their clients by speaking for them. I have had colleagues create events for their clients and they bring me in as a bonus gift.
Have a Topic
When you are asking to be on people’s stages or shows you will be asked, “what do you talk about?” You need to have a great topic with an engaging title. This will make it easier for them to market the event and you. I recommend having a speaker’s bio or speaker’s sheet. Even better would be a speaker’s website. These are all low-cost investments for your speaking future and they will all add to your marketing effectiveness.
Speaking is a very valuable way to increase your marketing reach, engage new clients, start a relationship with your followers, and create an image of you and your business that goes beyond anything traditional advertising can do. Since speaking is an ability that the average person is unable to do because of fear, a good speaker is seen as courageous and a leader. Be a leader in your marketing and start gaining some speaking momentum.